Trinity Catchphrase Campaign

The Trinity Catchphrase Campaign was used to target existing and new food, drink and general distribution companies within the Trinity marketing database. The aim of this campaign was to provide a fun way of introducing Trinity and Microsoft Dynamics to the recipient, and through the flash cards, highlight some of the issues and functionality addressed by the Microsoft Dynamics – Microsoft Dynamics GP and Trinity Myridas software.

Different batches of cards were sent out in three stages, with an introductory letter about Trinity, Microsoft Dynamics and how to play the Catchphrase game. During the campaign each of the recipients received a telemarketing call to establish any further interest in the software or IT projects within the next 12 months. If further interest was established on the telemarketing call then a corporate brochure and wholesale distribution brochure or food brochure was sent out, followed by a further telemarketing call to establish specific area of interest and possible requirement for sales contact. From this point the response was passed on to the Trinity sales team.

Download a pdf containing examples of the Trinity Catchphase Campaign [.pdf 4.4 MB]

Images and copyright

All artwork and images used within the Trinity catchphrase campaign are owned by Trinity Computer Services Ltd.